Dao Yaodong, a young Huayao Dai (Thai), lives in a village in Xinping County, in China’s Yunnan Province. Television and DVDs, and the infrastructure built for the workers of the sugar cane factory nearby, have turned him into a great fan of commercial movies and city life amenities. He has adopted a new look to pass with his new expectations: he wears sunglasses and leather jackets, as he attempts to imitate his favorite movie stars. While the elders recall past virtues, Dao, alias Mr. Cool prepares to follow his elder brother. He wishes to leave behind his farmer’s life, and move to the city. Based on observation and interviews, the film explores the impact of modernization and the media on traditional village life.